It is owned and created by the Country Road team and there are a lot of similarities between the brands. The accessories are definitely very Country Road as is the classic colours. The difference is that it is aimed at a stylist 35+ woman which means that the hems are longer and there are very few sleeveless pieces. There is far too many 3/4 leg pants happening though.
Most of the range is smart casual with great fabrics and cuts.
There is a big gap in the market that needed to be filled, so lets hope they can keep it up!
Here is a bit of the range........
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