Country Road changed their brand philosophy a few seasons ago to target a younger market. As a result, they left quite a few customers high and dry.
Realising the potential for a brand catering to the over-40's, they have created a new brand called Trenery.
They are due to launch firstly in Woolworths South Africa and then in Australia in September 2009.
I will keep you updated with an official launch date and the range later in the year.
Strange name? Trennery Crescent in Collingwood Melbourne was one of the first Country Road office sites.
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